Last updated: 2026

IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA
OPTIMIZE U CHATTANOOGA PLLC ("we," "us," or "our") does not share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.

This Privacy Policy explains how OPTIMIZE U CHATTANOOGA PLLC collects, uses, and protects your information when you interact with our website and services related to hormone optimization therapy, recovery services, and wellness programs. By using our website or services, you agree to the terms outlined in this Privacy Policy.

Information We Collect
We collect personal information that you voluntarily provide, including your name, email address, phone number, and physical address. This also includes information submitted through forms, appointment requests, or direct communication.

We may also collect non-personal information such as IP address, browser type, device information, cookies, and usage behavior to improve our website performance and user experience.

We maintain records of customer communication, including inquiries, appointment details, service history, preferences, and opt-in consent timestamps for SMS and other communication channels.

How We Use Your Information
We use your information to provide and improve our services, process appointments and requests, respond to inquiries, and communicate important updates. This includes appointment confirmations, reminders, service updates, and responses to customer support requests. We also use data to improve website functionality, enhance user experience, and ensure security and fraud prevention. Message frequency varies.

SMS Messaging & Compliance
By opting into our SMS messaging services, you agree to receive text messages related to appointments, customer support, and service updates. You will only receive messages if you have explicitly opted in, and we maintain records of all consent.

You may opt out at any time by replying STOP. After opting out, you will receive a final confirmation message and no further messages will be sent unless you opt in again. For help, reply HELP.

Message frequency varies. Message and data rates may apply. Supported carriers include major U.S. networks. Carriers are not liable for delayed or undelivered messages.

SMS Data Protection Statement
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Information Sharing & Disclosure
We do not sell, rent, or trade your personal information. We may share information only with service providers who assist in operating our business, such as payment processors, scheduling tools, and SMS delivery providers. These providers are required to keep your information secure and confidential.

We may also disclose information if required by law, legal process, or to protect our rights and safety. In the event of a business transfer such as a merger or acquisition, your information may be transferred under the same privacy protections.

All sharing excludes text messaging originator opt-in data and consent, which will never be shared with any third parties.

Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes secure SSL encryption for data submitted through our website, access controls, and regular security monitoring. While we take strong measures to protect your data, no method of transmission over the internet is completely secure.

Cookies & Tracking Technologies
We use cookies and similar technologies to analyze website traffic, improve functionality, and enhance user experience. Cookies help us understand how users interact with our website and allow us to improve our services. You may disable cookies through your browser settings, but some features may not function properly.

Your Rights & Choices
You have the right to access, update, or request deletion of your personal information. You may opt out of marketing emails by clicking unsubscribe in any email. You may opt out of SMS messages at any time by replying STOP. You may also request details about how your data is used by contacting us directly.

Children’s Privacy
Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children. By opting into our SMS services, you confirm that you are at least 18 years of age.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our services after updates means you accept the revised policy.